Great Stories Move People.
And Business.
I’m Marc Graser, a journalist turned brand storyteller who started CONTENT INSPIRED to find the gaps in a brand’s storytelling and turn them into original content opportunities, owned franchises, strategic partnerships and new revenue streams.
From covering all aspects of the entertainment and advertising industries for leading media brands to developing custom content platforms for the biggest names in hospitality, automotive, finance and aviation—and, more recently, helping Hawaiʻi consumer brands grow globally—I’ve built my career around proving that content converts into commerce when people connect with a meaningful story.
Available Consulting Services
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Senior direction, priorities, campaign planning, team coordination and performance oversight.
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Positioning, messaging, audience strategy, content audits and editorial planning.
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Development, creation and publishing of articles, newsletters, brand stories, video concepts and recurring content series.
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Website strategy, site structure, copy, editorial platforms and customer journeys.
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Integrated launches, email, social, creators, corporate gifting and experiential collaborations.
Who I’ve Told Great Stories With
Some of the places where you can learn more about my thoughts on brand storytelling, and examples of how I’ve helped brands turn stories into business results through custom content platforms, creative campaigns and strategic partnerships.
Advertising Age
Aston Martin Lagonda
BMF Media
Courtyard Hotels
HVCB
Hotel Casa del Mar
King’s Hawaiian
Marriott Residences
Pace Communications
Renaissance Hotels
Star Alliance
The Twin Fin Waikīkī
W Hotels
Warner Bros.
ʻAlohilani Resort Waikīkī Beach
Autograph Collection Hotels
Chase
Fade In Magazine
Hawaiian Airlines
House of Mana Up
Mana Up
Mauna Lani
Park Lane Ala Moana
Sea Salts of Hawaiʻi
The Kahala Hotel & Resort
The Walt Disney Company
Waiākea Water
WWE
American Express
Bentley Motors
Conrad Hotels
Halekulani
Hilton
JCB
Marriott International
NOHO HOME
Recaro
St. Regis Hotels & Resorts
The Ritz-Carlton
Variety
Ward Village
ALTRES
Bank of Hawaiʻi
CNN
Hawaiian Host
Instacart
Marriott Bonvoy
NMG Network
Premiere Magazine
Shutters on the Beach
The Little Nell
Ulupono Initiative
Waldorf Astoria
Recent Projects
Some of the places where you can learn more about my thoughts on brand storytelling, and select examples of how I’ve helped brands turn stories into business results through custom content platforms, creative campaigns and strategic partnerships.
SUBSTACK
CONTENT INSPIRED
Overview
How brands earn attention, build audiences and turn storytelling into business. Original perspectives on content, culture and commerce—with a journalist’s curiosity and a marketer’s eye for missed opportunities.
CUSTOM MEDIA BRAND
HEREIN
Overview
An original concept developed exclusively for Marriott Residences, the world’s largest developer of hotel-braded luxury homes. Bringing the experience of branded residences to life through stories about design, destinations and the people who call them home. An editorial perspective on what it means to live with a hospitality brand, and an opportunity to connect with high net worth consumers through original content and advertising.
ORIGINAL CONTENT HUB + BRAND PARTNERSHIP
EXTRAORDINARY JOURNEYS
Overview
An original concept that connects Bentley Motors with audiences through the ambitions and achievements of five inspiring women across the country. Stories of creativity, leadership and individuality that give people a new way to relate to the brand.
LGBTQ+ TRAVEL BRAND
LEI
Overview
Storytelling that puts LGBTQ+ travelers and perspectives at the center via an annual print publication, weekly email newsletters, and always-on digital experience that I expanded beyond Hawaii to increase readership and commercial reach. A celebration of places, personalities and experiences that helps travelers see themselves in the story—and destinations connect with them more meaningfully.
Overview
Turning travel inspiration into booked stays. I launched Marriott’s editorial platform to connect travelers with destinations across 30 brands, helping drive $20 million in direct bookings within three years.
SUBSTACK
THE OUT LINE
Overview
Turning travel inspiration into booked stays. I launched and oversaw the growth of Marriott International’s first editorial platform to connect younger travelers with destinations across 30 brands, helping drive $20 million in direct bookings within the first three years for the world’s largest hotel company.
DIGITAL PUBLICATION
MARRIOTT TRAVELER